![]() If you find that negative feedback is in violation of Amazon’s guidelines or falls under FBA responsibilities (and you’re an FBA seller), request its removal by following these instructions: Since an FBA seller isn’t responsible for these duties, any negative FBA seller feedback that relates to these tasks will be removed by Amazon.įor non-FBA listings, negative feedback about product condition, shipping, and delivery will not be removed since non-FBA sellers are responsible for those tasks. Under the Amazon FBA program, Amazon takes care of a seller’s product storage, order packing, shipping, and customer service. Products listed under the Fulfillment-by-Amazon (FBA) program have even wider conditions for feedback removal. Personal information - Amazon prohibits feedback that includes identification information of Amazon customers.Promotional content - Any comments or links about other merchants or websites are considered inappropriate feedback.Transaction feedback has to be a review of the service the customer received from the seller, not a review of the product they ordered. Product reviews - Amazon allows customers to write product reviews on product pages, so there’s no need for product reviews in seller feedback comments too.Here are some of Amazon’s rules about what counts as ineligible feedback : Amazon now prioritizes products that are highly rated, well-priced, and available to ship immediately by adding an “Amazon’s Choice” flag to the product. Amazon states that having an ODR above 1% could result in losing your seller privileges, meaning that sellers who have more than 1% of orders with 1 or 2-star ratings could have their seller privileges removed.Īny customer feedback that results in low ratings for a product can be damaging to a seller’s profile. One and two-star ratings are considered negative feedback. With this ranking system, an Amazon seller with enough negative feedback has virtually no chance of winning the Buy Box and thereby little chance of attracting any buyers.Īmazon’s policies indicate that negative feedback could result in revoking your Amazon seller accoun t privileges.Īs a seller performance target, Amazon measures an Order Defect Rate (ODR), which is the percentage of your orders that have received bad reviews in addition to other poor customer reactions. Negative reviews (one and two-star ratings) result in the largest order penalty to your Buy Box - a deduction of 500 points toward your overall score. For example, an order received without any problems is worth 100 points. ![]() With each of their orders, sellers receive or lose points toward their Buy Box seller score. To determine the winning seller of a Buy Box, Amazon generat es an overall seller score of customer experience. Winning the Buy Box is critical because every ecommerce seller wants their offer to have the most visibility. ![]() Because multiple sellers can offer the same item, they often have to compete for their item to be positioned in the Buy Box.
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